General Terms of Sale and Use

Last updated: 29 juillet 2026 (2)

1. Purpose

The purpose of these General Terms of Sale and Use (hereinafter the "Terms") is to define the conditions under which Expeteo SARL, operating the trade mark Pulsar (hereinafter "Pulsar", "the Publisher" or "we"), makes its Pulsar Analytics service available (hereinafter the "Service") and the conditions of use thereof by any natural or legal person who subscribes to it (hereinafter the "Client" or "you").

Any subscription to the Service entails full and unreserved acceptance of these Terms. They prevail over any other document, except for particular conditions agreed in writing between the parties.

2. Definitions

• Service: the Pulsar Analytics SaaS platform for cookieless web audience measurement, available at analytics.pulsar.lu, together with the collection pixel and the associated interfaces.
• Client: the person, acting in a professional capacity, who subscribes to the Service and manages one or more accounts / organisations.
• User: any person authorised by the Client to access the Service.
• Visitor: any person browsing a Client website equipped with the Pulsar pixel.
• Pixel: the lightweight measurement script installed by the Client on their sites.
• Hit: one page view or one measured event.
• Audience Data: the statistical data collected through the pixel on the Client's sites.
• DPA: the data processing agreement compliant with Article 28 of the GDPR, available on request.

3. Description of the Service

Pulsar Analytics is a cookieless web audience measurement tool, designed for compliance with Regulation (EU) 2016/679 ("GDPR") and the Swiss Federal Act on Data Protection ("nFADP"). The Service provides in particular:

• an audience measurement dashboard (sources, pages, audience, countries, conversion goals), in near real time;
• a privacy-respecting collection pixel, with no cookie and no storage on the Visitor's device;
• depending on the plan: data export (CSV, and depending on the features Excel and PDF), event tracking, team management, an exportable compliance document, and, optionally, synchronisation with an SEO dashboard;
• optionally, the import of the Client's Google Analytics 4 history.

The Service is provided "as is" according to the features actually available on the date of subscription. The Publisher may develop the features without substantially degrading the essential characteristics of the plan subscribed to. Certain channels, sources or integrations not listed may be developed on request.

4. Account and subscription

Subscription takes place online, through the creation of an account. The Client warrants the accuracy of the information provided and undertakes to keep it up to date. The Client is responsible for the confidentiality of their credentials and for any activity carried out from their account, and informs the Publisher without delay of any unauthorised use. The Client may invite Users and share access to their data according to the features of their plan; the Client remains responsible for the access they grant.

5. Plans and prices

Structure of the plans. The Service is offered under a limited free plan and paid plans, which vary according to the number of sites and the monthly hit volume, with additional options. The features and prices in force are presented on the pricing page at the time of subscription.

Prices and VAT. Unless otherwise stated, prices are expressed excluding tax, in euros. Applicable VAT is added at the legal rate in force. For professional clients established in the European Union and holding a valid intra-EU VAT number, the reverse charge regime may apply in accordance with the regulations.

Billing. The Client chooses monthly or annual billing. Annual billing corresponds to ten months billed out of twelve (that is, two months free).

Payment provider. Card payments are processed by our provider Stripe (Stripe Payments Europe, Limited). The Publisher does not have access to the Client's full card number. The Client accepts the applicable Stripe terms for the processing of their payment.

6. Free plan

A permanent free plan, with a limited monthly hit volume, is available from registration, with no bank card and no commitment. The Client may at any time subscribe to a paid plan to increase their volumes and unlock additional features. The free plan does not give rise to any charge.

7. Term, renewal and termination

The subscription is entered into for the chosen period (monthly or annual) and takes effect upon validation of the subscription.

Tacit renewal. The subscription is tacitly renewed at each due date, for an identical duration, unless terminated by the Client before the end of the current period. The Publisher informs the Client of the termination arrangements. The Client may terminate at any time from their billing area; termination takes effect at the end of the current period, with no refund of the period started, unless a mandatory provision states otherwise.

Termination for breach. In the event of a breach by the Client of their essential obligations (non-payment, unlawful use, security compromise), the Publisher may, after a formal notice that has remained without effect for a reasonable period (except in an emergency), suspend or terminate access to the Service. The arrangements for reversibility and deletion of data are described in Article 12.

8. Right of withdrawal

Professional clients (B2B). The Service is aimed at professional clients acting in the course of their business. The 14-day right of withdrawal provided by Directive 2011/83/EU benefits consumers only and therefore does not apply to professional clients.

Consumer aspect (B2C), where applicable. A consumer would benefit from a 14-day right of withdrawal from the conclusion of the contract (Directive 2011/83/EU and its transposition into Luxembourg law). However, as this is a digital service, a consumer who expressly requests performance of the service before the end of the period and acknowledges losing their right once the service has been fully performed may no longer withdraw. The Publisher's commercial practices comply with Directive 2005/29/EC.

9. Client obligations regarding collected data

The Client is the sole controller within the meaning of the GDPR for the Audience Data collected through the pixel on their own sites. As such, it is for the Client to: determine an appropriate legal basis (Article 6 of the GDPR); inform their Visitors (Articles 13 and 14 of the GDPR), in particular through their own privacy policy; ensure the lawfulness of the data collected.

The Pulsar pixel neither stores nor reads information on Visitors' devices beyond what is strictly necessary, and uses neither cookies nor a stable identifier. The Client remains responsible for verifying that their configuration meets the conditions of the consent exemption under Article 5(3) of Directive 2002/58/EC (see the Privacy policy). The Client shall not use the Service to collect sensitive data (Article 9 of the GDPR), to identify individuals, or for any unlawful purpose.

10. Availability, maintenance and service level

The Publisher implements reasonable means to ensure the availability and continuity of the Service, without any guarantee of absolute availability. It may carry out planned maintenance operations, endeavouring to limit their impact and, as far as possible, to inform the Client in advance. No quantified service level agreement (SLA) is guaranteed, except under written particular conditions.

11. Liability

The Publisher is bound by an obligation of means. To the extent permitted by applicable law, it is not liable for indirect damages (loss of turnover, of clientele, of third-party data, commercial or reputational harm). The total liability of the Publisher, for all causes combined, is limited to the amount of the sums actually paid by the Client in respect of the twelve (12) months preceding the triggering event. These limitations do not apply in the event of wilful misconduct, gross negligence, or infringement of a right which cannot be waived by contract.

12. Data ownership, reversibility and deletion

Ownership. The Client remains the owner of their Audience Data. The Publisher neither resells nor shares this data, and uses it only to provide the Service and, in aggregated and anonymous form, to ensure its proper operation.

Reversibility. The Client may export their data from the Service in the available formats (CSV, and depending on the features Excel and PDF), at any time during the term of the subscription.

Deletion. At the end of the contractual relationship, the data is deleted or returned in accordance with the retention periods and the DPA. Raw audience measurement data is retained for 25 months at most.

13. Suspension

The Publisher may suspend access to the Service, in whole or in part, in the event of non-payment, security risk, unlawful use or failure to comply with these Terms, in accordance with the principle of proportionality.

14. Force majeure

Neither party may be held liable for a failure resulting from a case of force majeure within the meaning of Luxembourg law (in particular unforeseeable, irresistible and external events, including a major failure of an infrastructure provider or a widespread network outage).

15. Amendment of the Terms

The Publisher may amend these Terms, in particular to take account of legal, regulatory or technical developments. The Client is informed of substantial amendments by an appropriate means before they take effect. Continued use constitutes acceptance; in the event of refusal, the Client may terminate under the conditions of Article 7.

16. Personal data

The processing of personal data is described in the Privacy policy. For the Audience Data, the Publisher acts as a processor within the meaning of Article 28 of the GDPR; a data processing agreement (DPA) compliant with Article 28(3) is available on request at privacy@pulsar.lu.

17. Applicable law, jurisdiction and language

These Terms are governed by Luxembourg law. Any dispute falls within the jurisdiction of the courts of the Grand Duchy of Luxembourg, subject to the applicable mandatory rules of jurisdiction, in particular in favour of a consumer. These Terms are drafted in French; in the event of translation, the French version prevails.