Seeing where your visitors click
The figures say a page converts badly. A heatmap shows why.
In short
A heatmap overlays your visitors' clicks and scrolling on a screenshot of the page. It is enabled page by page, on the addresses you choose.
Enabling the measurement
Capture happens only on the pages you list, in Settings, Heatmaps. This choice is deliberate: capturing every page would weigh the measurement down for nothing, most pages of a site never having enough traffic for a map to be readable.
The consequence is that a page added today has no history. Measurement starts when it is added.
Reading a map
Hot zones show a concentration of clicks. A non-clickable element receiving many clicks is a strong signal: your visitors take it for a button.
Scroll depth shows how far your pages are actually read. If your main argument sits below the line reached by half your visitors, it is seen by half of them.
A map only means something from a few hundred visits on the page. Below that, you are looking at the behaviour of a few people, not a trend.
Read next
- Reading your dashboard The dashboard reads from top to bottom: volume first, then where visitors come from, what they read, and what they do. Every row in a list is clickable and filters the whole page.
- Setting goals A goal turns a measured event into a tracked conversion. Click the star next to an event in the dashboard, and it appears among your goals from then on, with its conversion rate.
- Following a journey with a funnel A funnel counts how many visitors clear each step of a journey, and where they drop out. You define the steps by page or by event, in the order in which they must happen.
- Excluding your own visits Add your IP addresses to the account exclusions, and your visits stop being counted on all your sites. The exclusion applies at collection, so immediately and with no effect on history.
- Why your figures differ from Google Analytics Pulsar almost always shows more visits than Google Analytics, often ten to forty per cent more. The main cause is blocking: extensions and recent browsers block Google Analytics far more often than Pulsar.
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